Likewise Floors was established in January 2019 following the consolidation of South Africa’s core flooring distributors, Fotakis Bro’s Johannesburg, MF Wholesalers, and Selborne Flooring. As a result, we have more than 70 years of market expertise.

Likewise Floors supplies exclusively to professional flooring companies distributing world class flooring and brands.

  • Classen Laminates
  • Beauflor Luxury Vinyl
  • Greentouch SPC and LVT
  • Likelawn Artificial Grass
  • LG Hausys LVT
  • And a collection of curated rugs from leading manufacturers out of Europe and Asia.


We continue to grow our product offering by sourcing the best international brands such as Classen, Beauflor, Greentouch, LG Hausys and Vanhoutte. This international exposure allows us to offer our customers a variety of Laminates, Luxury Vinyl Tiles, Cushion Vinyl’s, Rugs and first to market Rigid Board SPC consistent with international market trends.

We have branches in Johannesburg, Durban, Pretoria and Cape Town giving us a national footprint enabling us to service all parts of South Africa as well as neighbouring countries in Africa.

Likewise Floors offer the highest level of service through appropriate and organised resources. Our experienced staff are keen to assist with any technical and installation advice providing information on the latest market developments and practices.